Measuring Value & Success from CRM
Annual Benchmark Study – 2017
Read our comprehensive report on research undertaken with 300 SMEs, across various industries and geographies.
This annual publication is an important move in providing SMEs proven evidence of CRM value and help them through their CRM decision making, adoption and mastery journey.
Part I: Key Business Objectives and Operating Benefits
Part II: Key Product Features and Business Outcomes
Find out what objectives they are setting for their CRM investment, and what main benefits they are gaining and measuring.
Complete the form to the right and you'll receive both Part I and Part II via email.
Look out for Part III - Practitioner Workbook, available soon!